How to Target Passive Candidates
How can recruitment agencies find candidates if they aren't looking? Tips for targeting passive candidates in 2022.
(1) Keep doing your research
Finding out what it will take to get a candidate to leave their secure job is critical. This means getting to know the candidate, their career aspirations, motivations and what they are looking for in their next role that could be missing in their current position. Multiple recruitment companies often contact the most placeable candidates to gain their trust and attention. By doing proper candidate research, you can convey your professionalism, attention to detail and reputation in the industry. It will allow you to develop your candidate’s interest in the company effectively.
(2) Revisit previous candidates and contacts
If you have ever come across someone that didn’t quite have the skills/experience for a role in the past, they could be the perfect candidate for the position now. They will also be familiar with the company as they were once interested in the role, making it easier for them to decide whilst minimising the competition from other interested parties.
(3) Build a referral program
The current candidate-driven market means that companies have to offer more than just an attractive salary. Other intangibles such as company culture, flexibility, and alternative benefits are critical. One survey concluded that 78%1 of recruiters find their top-quality candidates come through referrals from existing employees. Creating a referral program can help to speed up the recruitment process.
(4) Build a solid personal brand
Establishing a reputable online presence is becoming very important, especially as the world becomes more digitised. Starting a company blog, upgrading your website, sharing company news and insights, and promoting local events allows you to cultivate a following. These activities aim to ultimately attract passive candidates who may not otherwise be exposed to your organisation.
(5) Refine hybrid working policies
As many people know, job flexibility is vital in a post-COVID world. Many candidates are now willing to move jobs to ones that offer guaranteed flexibility, overcompensation, and other benefits. However, COVID-related lockdowns have subsided, and businesses must set expectations for working hours and availability for an effective hybrid model. With a well set out hybrid working model, employee satisfaction and well-being are sure to increase.